01
Campaign Optimisation, 24/7
Swell watches every campaign around the clock — performance, pacing, placements, audiences. It intervenes in minutes, not after weekly reviews.
Automated Growth · Google & Meta
Smarter ads, Better Results &
Less overhead.
Swell runs your Google and Meta ads end-to-end. Fully automated optimisation, spend and attribution - trained on your data, working 24/7.
campaign · meta + google
live
rolling ROAS
3.20x
▲ +0.42
decisions / min
38
creatives · active
spend allocation
Trusted by performance teams & agencies that want to scale
01 / What Swell replaces
The old way of doing things is expensive
and half-asleep
Swell is a single system that runs your paid advertising growth end-to-end. It replaces the parts that used to require an agency, an analyst and a creative team.
✕Hefty agency retainers awarded for spend, not results
✕Sales attribution debates that never get fixed
✕Burned spend on what already stopped working
✕Manual budget shifts and weekly pacing reports
✕Six tabs of dashboards you're still checking at 11pm
✕Creative briefs stuck in review for two weeks
02 / How Swell works
One system. Three jobs.
Improving every hour.
Campaign optimisation, budget and attribution aren't separate tools in the Swell platform - they're integrated into the same loop. What it learns in one, it uses in the next.
02
Budget that lands where it should
Spend follows ROI. Swell moves budget between campaigns and channels continuously so you never underspend a winner or bleed on a loser.
03
Attribution that drives the work
The same engine that resolves which creative and audience drove the sale is the one making the next decision. No handoff, no lag, no debate.
03 / How it stacks up
Same problem.
Different outcome.
Ad accounts typically see a 30% lift in campaign performance. All without adding headcount, contracts, or new tooling.
Swell
Traditional agency
In-house team
24/7 Campaign Optimisation
Budget Allocation Cadence
Every 15 min
Monthly
Weekly
Creative Generation
Attribution Drives Decisions
Dashboards
One Single Source of Truth
Several
Several
Time To Ramp Up
~7 days
4–8 weeks
2-3 months
Typical Monthly Cost
Flat Fee
10–15% of spend
£35k+ per person
04 / Pricing
A flat fee.
Not a cut of your spend.
Agencies get rewarded when you spend more. Swell doesn't. We charge one predictable monthly fee - scaled to your account size, not your ad budget.
Custom plans available for agencies or businesses managing multiple accounts.
Performance Plan
For brands running £5k-£5m/month on Google and/or Meta.
- ✓Autonomous campaign optimisation across Meta & Google
- ✓Continuous budget reallocation & pacing
- ✓Creative generation & variant testing
- ✓Unified attribution trained on your data
- ✓Dedicated strategist + Slack channel
05 / Frequently asked
Questions
worth answering.
If yours isn't here, a 20-minute call with the team is the fastest path to a straight answer.
Most tools sit on top of Meta or Google and surface recommendations for someone on your team to action. Swell is the operator. It connects to your data, generates the creative, moves the budget, and closes the attribution loop — end to end. You approve the strategy; the system does the work.
Across the brands we run, campaign performance (blended ROAS or CAC, depending on the goal) improves by an average of 30% within the first 60 days, versus the prior 90-day baseline.
Both. Larger brands typically keep an in-house lead for strategy and use Swell as the operator replacing one or more agencies. Agencies use Swell under the hood to run more accounts without adding headcount. We're happy to fit either shape.
Yours. We never take ownership of your ad accounts, pixels, or audiences. If you leave, your accounts stay intact and they're always fully yours.
About 7 days. We connect your accounts, ingest your data, calibrate attribution, and begin to rollout.